Links and link building with Google.By Clare Lawrence 1st June 2003. Clare is the CEO of Discount Domains Ltd a leading UK provider of domain names and web hosting servicesGoogle is the leading search engine, so having the right strategy for optimisation on Google is essential.FFA sitesHaving a link on your website to an FFA (free for all) otherwise known as a links farm will not damage your PR. What will harm your site and your Google Page rank is outbound links from your sitehttps://deniaviva.com TO FFA sites.Page rank is Google’s own measure of the links and their quality to your site. Page Rank is an important factor, but not the only factor in Google’s algorithm.FFA links must be avoided to protect your site, it is very important therefore to screen carefully each site you link to. Using Google’s PR tool (a free download from: – www.google.com ) can give you clues as to how Google rates sites. FFA sites are usually fairly easy to spot, as they contain lots of links to site that have no common theme or thread and the site itself appears to serve no purpose other than the provision of links.A greyed out PR usually means a site with a penalty a PR of 10/10 is a perfect score (only Google has one) 0/10 means little or no useful links etc.The reason for this is straightforward: – Google recognises that you do Not have control over who links to you, but you do have control of which sites you LINK TO.
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